Salomon Forces | SHOT Show
Salomon approached Next Play with a clear mission: create a booth that would showcase the strength, innovation, and evolution of the Salomon Forces line — footwear engineered for elite tactical performance.
At SHOT Show, one of the most competitive and product-dense trade environments in the world, the booth needed to do more than display footwear. It had to command attention on a crowded show floor, balance tactical credibility with premium design, provide practical infrastructure for staff operations, and reflect the evolution and growth of the Salomon Forces brand.
Our Play
Next Play focused on three key pillars:
Tactical Functionality
We integrated smart, concealed on-site storage to support giveaways and team operations without cluttering the space. Every structural decision supported efficiency for the booth staff while maintaining a clean, high-impact environment.
Brand-Aligned Aesthetic
The booth featured bold, recognizable brand colors and a strong architectural presence that aligned with Salomon's identity. The design language spoke directly to military and law enforcement professionals — performance-forward, durable, confident.
Inviting Flow & Engagement
Despite the tactical edge, the layout remained welcoming and accessible. Clear sightlines, intuitive product displays, and strong visual hierarchy encouraged attendees to step inside and explore.
The Results
- ✓ High engagement throughout the show
- ✓ Strong attendee traffic and brand visibility
- ✓ Seamless execution from concept to installation
- ✓ A booth that reinforced Salomon's leadership in the tactical footwear category