Our Work
Bellarise @ IBIE
When Bellarise, a leading baking ingredients brand, set out to make a meaningful impression at the International Baking Industry Exposition (IBIE), they partnered with Next Play to create a booth experience rooted in innovation, quality, and connection.
Our team brought the Bellarise brand to life through a fully custom exhibit designed to invite conversation and elevate every interaction on the show floor. The space combined BeMatrix panels and a dedicated conference room with dynamic custom rental counters and arched architectural elements, delivering a polished, bespoke look that felt both elevated and approachable. Earthy wood plank textures, a custom two-tone carpet cut-in, and thoughtfully designed graphics depicting stalks of wheat came together with highly visible branding to create a warm, comfortable environment—one that encouraged meaningful engagement with partners, distributors, and attendees alike.
Our Play
- ▶ Concept-to-execution booth design and build
- ▶ On-site support for seamless setup and logistics
- ▶ Strategic visual storytelling and brand alignment
The Results
- ✓ Elevated brand visibility in a highly competitive expo environment
- ✓ Strong positive feedback from attendees and partners
- ✓ A 38% lift in brand recall in under 48 hours
- ✓ Flawless execution from load-in to show close
- ✓ Client-endorsed collaboration, highlighted through a post-event video interview
"Our booth also had to be the best of the best."— Cam Suarez Batar, Director of Marketing & PR, Bellarise
Hear From Bellarise
Hear directly from Bellarise on why this partnership worked.