Next Play Names Steven Marinchak Chief Executive Officer

LAS VEGAS, Nev. (August 11, 2026) — Next Play, a leading experiential marketing, retail, and event solutions agency, today announced the appointment of Steven Marinchak as Chief Executive Officer as the company enters its next phase of growth.

Marinchak brings more than 30 years of executive leadership experience across the sports, entertainment, and live events industries. Throughout his distinguished career, he has held leadership positions with organizations including Aramark and Legends Global, where he worked alongside major sports franchises such as The New York Mets, Houston Texans, Kansas City Chiefs, and The San Antonio Spurs, and worked on some of the world's most prestigious events, including the Super Bowl, College Football Playoff, The Olympic Games, UFC, Ryder Cup, US Open Tennis, and numerous other large-scale global events. Known throughout the industry for leading complex, large-scale events, Marinchak brings deep operational expertise and knowledge that will further strengthen Next Play's position within the sports and entertainment marketplace.

As Next Play continues expanding partnerships with leading organizations, teams, and brands, Marinchak's extensive experience in sports and entertainment positions the company to build on that momentum and accelerate its long-term growth.

"Steven is an exceptional leader whose vision, industry expertise, and relationships make him the ideal person to lead Next Play into its next chapter. His proven track record of delivering world-class experiences and building high-performing teams aligns perfectly with our mission. We're incredibly excited to welcome Steven as CEO, and I have complete confidence he'll help lead Next Play into its most exciting chapter yet."

As CEO, Marinchak will lead Next Play's strategic growth initiatives, with a continued focus on expanding the company's experiential, retail, and event services across the sports and entertainment industry. His extensive experience managing complex, high-profile events and partnerships will position Next Play for continued momentum as the company scales and penetrates new markets.

Sherif Saad will continue serving as Chairman, focusing on the company's long-term strategic vision and growth initiatives.

"I've admired what Next Play has built and the reputation the team has earned. The opportunity to help shape the company's next chapter alongside such talented people was one I couldn't pass up. The team has built an outstanding reputation for delivering innovative experiences and exceptional client service. My priority is ensuring every client continues to receive the exceptional service and partnership that defines Next Play. I'm excited to work alongside an amazing group of individuals as we continue growing our capabilities, strengthening partnerships, and creating memorable experiences for clients and fans around the world."

The appointment marks an important milestone in Next Play's continued growth as the company expands its portfolio of experiential activations, retail environments, event production, and branded experiences for leading organizations across the sports, entertainment, and consumer brand industries.